Biggest sport deal signed in Portugal

Porto has signed one of the biggest sponsor football agreement in Portuguese sport to date. One of the major telecommunication company in Portugal, Portugal Telecom (PT) has agreed to sign a deal, with the 27 times Portuguese champions, worth 475,5 million euros. This record sign-deal so far in Portugal is on a 10 year basis and will start to run from 2018 until 2028. This means that PT automatically has become TV right owners for Porto's home games in the national championship in that 10 year period time. Also PT has the rights for free to advertise its name on Porto's Dragao stadium. As MEO is a mobile and fixed telecommunication service and commercial brand from Portugal Telecom Multimedia, its no secret that Porto's live games will be transmitted in one of its many channels that MEO have in its property.
However, Portugal's most successful football club with 34 titles so far, and reigning champion Sport Lisboa e Benfica (commonly known as Benfica) has signed similar deal at the beginning of December with another telecommunication company giants NOS worth 400 million euros.