Covering every aspect of...advertising

Gold Cup is just around the corner and organizers are trying to involve almost everything in the tournament. After the television contract, the event joins an insurance company.
A multi-year contract of Allstate last Monday has become an official sponsor of CONCACAF region. This partnership include all categories at this continent and that includes also the north American football championship - famously known as Gold Cup. The expansion of the deal is greeted with a joy at the confederation after the company became a successful partner from the last 10 years. This friendship will also continue at the competition next month with lots of advertising, self promotion...