13 September 2020

Asian competitions can be viewed on another continent

Over the past three weeks Football marketing Asia (the promotion company of the Asian football confederation) have signed three partnership deals so that its football events can be watched on European soil.

First it came the news that Sport1 acquired the Champions league rights for 2021 and 2022. On the last Wednesday in August it was confirmed that this mainly free channel will show selected games and highlights from the tournament in its program, while live duels are going to be broadcast on Sport1+. This is going to be the first time that this tournament can be seen in three German speaking territories: Germany, Austria and Switzerland.

Sportdigital is another media for the above three nations where it has bought the rights so that the viewers can enjoy Asian top quality football events from 2021 to 2024. The agreement was signed yesterday, and most of it will cover almost every tournament from the continent: AFC Cup, all men youth competitions plus futsal club and international events.

Last Friday one more company have signed a deal with the confederation where television spectators are going to relish competitions at even six neighboring states (that are connected with one another): Moldova, Ukraine, Belarus, (plus the Baltic trio of nations) Lithuania, Latvia and Estonia. Pay television channels Sport 1 and Sport 2 from the mentioned region are going to have for the first time football from Asia on its schedule with a very rich content: World Cup qualifying duels for 2022 (final round), Asian Cup 2023 together with the Champions league. The time frame is from 2021 until 2024, and this agreement was purchased thanks to SIA sport media group.


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