Last and this week two confederations have signed deals to sponsor their respective main tournaments.
The Asian Football Confederation (AFC) has teamed up with international finance services company Allianz. At last Wednesday the contract is announced as multi year regional partnership. It will include the AFC Champions league, AFC Cup and AFC Futsal club championship. 'We are very proud to be working with the AFC to support Asian football. This partnership exemplifies the distinct Allianz values of innovation, courage and excellence, and brings them to life by celebrating our footballers, fans and communities in the region' were the words from the distribution director for Allianz in Asia Lars Heibutzki.
Over to the other side of the world, an official beer will advertise in 13 cities and be a main sponsor of the major north American football championship which starts this July in United States of America. At the beginning of the month CONCACAF has revealed that Modelo will be joining the region until 2020. The agreement encompasses following competitions in this confederation: Gold cup, Champions league, futsal, beach football, women's World cup qualifying and women's Olympic qualifying. Modelo will debut as a sponsor in the region for the first time in all competitions. 'We very are excited to welcome Modelo as an official partner of the confederation' has said Philippe Moggio secretary general.
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