Everybody wants to be seen on a major and important tournament

Gold Cup 2017 has not even began yet and already we are seeing race with sponsors, who likes to be advertised on such big event. With practically 6 days remaining, last Friday BODYARMOR (might) have thought that it will be the last sponsor of this competition, but a company from another industry field has tricked them at the last minute.
Less than 3 days away, Toyota jumps into the frame by becoming a official vehicle of the competition. The contract was announced today in the CONCACAF headquarters. This car manufacturing giant is for the first time at the Gold Cup tournament, and under its (strict) policies, the partnership length deal remains a real mystery.