Ice cream + summer = perfect combination

If anyone of us think of summer, the first thing that comes on our minds is where to get some sweet milky product dedicated for this season. Plus, if each one of us is present to the World Cup, our satisfaction will be guaranteed. In these cold days it is maybe tempting to think about it, but nevertheless June is going to come quickly than we expected and surely an ice cream will be product number one to look for.
The world football organization has done a fantastic job connecting these two to be present on a world football event watched by millions of viewers. Nine days ago Mengniu group has signed a contract to advertise its products at the 2018 World Cup in Russia. Besides our sweet and loving ice cream, this company is also making dairy products which is one of the biggest manufacturer and distributor in PR China. The agreement will be focused on three more items: yogurt, milk and powdered milk which are going to be promoted on all games, media platforms, tickets and spectators alone.