Unusual sponsor who is very rare in this sport

Credit card, fashion, beverage and television companies, vehicle manufacturers and other types of businesses are often supporting some federations / confederations. However, last week a strange advertiser reached an agreement to be a fan of events on international level in one continent.
The well known bookmakers firm '1Xbet' became an official sponsor of all tournaments throughout the African region. Besides the three basic club competitions (Champions league, Confederations Cup, Super Cup) this new partner is going to promote itself on the Africa Cup of Nations as well. The confederation is in fact thrilled letting the betting company enter into the African football family, which the contract was signed past Wednesday. Now, for sure, matches are 'not' going to be known upfront anymore.