03 April 2021

New future enters Asian region

The public investment fund of Saudi Arabia, that plans to built a smart city solely using clean energy sources at northwest of the country, has entered into the sport sector. Operating as a diversified portfolio, this project simply is called NEOM, that is an acronym from ancient Greek and Arabic words, and joined together are translated as 'New future'.
At the beginning of the week they signed a deal with the Asian football confederation. Main purpose of the above four letters is to promote this game in various cultures and communities throughout the continent, creating and innovating path in technologies at all club and team competitions commencing from 2021 and up until 2024 according to the existing contract.


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