09 July 2016

Positive numbers from the event

Just day before the final UEFA has issued numbers that are very satisfactory about the European championship.
Summing up, 1.93 billion euros are the revenues for the EURO 2016 tournament or, compared to the same competition 4 years ago, it is an increase by 34 percent. Out of that number figure of 1.05 billion came up from TV rights, 480 million were from sponsorship and licensing agreements and 400 million euros from ticketing and hospitality.
The biggest number is, of course, thanks to the new format and the increase of teams (from 16 to 24) which means more TV companies has bought the rights to the event.

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