27 June 2020

Boosting viewership after return

One of the best league in Europe has achieved some stunning numbers on international and domestic level since its return from the forced break at 11 June. All of the research was performed by the analytic company Nielsen sports seven days later.
Because people around the world missed football very much for a long time (not to say each one of us is addicted to it) television viewers in the African region have set a record by just watching the first matches of LaLiga where the number has jumped to 73 percent. Here an absolute leader was South Africa with an incredible 210 percent rise. Asia also increased its audiences thanks to India where 72 percent have watched the championship games through social media. The old continent experienced a rise of 56 percent, whither 130 percent was only in Belgium, while Spain had a jump of 12 percent.
Globally watching this league have been increased by 48 percent more than before the suspension. Most watched top three duels were: Real Madrid - Eibar, Barcelona - Real Mallorca and Sevilla - Real Betis.


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