Tires and football

Nine days ago Continental tires have just renewed the already existing agreement and extend it for three more years with the Asian football confederation for sponsoring the team competitions across the continent. As the deal covers events from 2021 to 2024, their name is going to be present on the Asian elimination duels for World Cup 2022 together with the Asian Cup finals at 2023 where they will host on exclusive basis the trophy presentation appearance. But before all that comes a very special moment: since entering the business market in 1871, next year is going to be an anniversary one for them as the manufacturing company will launch the campaign '150 years of confidence'.