30 January 2016

Copa America Centenario contract revealed

After securing English language Copa America Centenario to broadcast on its channels, now the sum is known how much Fox Sports has paid for this tournament. According to the people with knowledge of the contract this media house paid 15 million dollars. This contract is about one quarter of what Univision is paying for the Spanish language broadcast rights.
However, the completion had been in doubt after a bribe scheme. The US justice department has alleged that a media buying company, Datisa, paid more than 100 million dollars in bribes to broker the rights to four tournaments starting with last year's Copa America in Chile. Datisa has sold about 140 million dollars worth of TV contacts for the Centenario just before US justice department went public with its investigation. The tournament's organizers had to claw back those rights to ensure the event could go forward. A new agreement was reached in January with WME/IMG and SUM companies to sell the remaining rights. TV agreements are now in placed in most of the countries in the Western Hemisphere. The new rights holders are now targeting deals in Europe, the Middle East and Asia, which could command as much as 50 million dollars in additional revenue.
The oldest international football tournament, Copa America, typically features 12 teams but has been enlarged to include North American nations (host USA and Mexico), two of the biggest broadcast markets in the region.

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